The Masons of California is a nonprofit organization funded entirely by membership dues, charitable gifts, and an endowment. “Let’s Write the Future” is an example of a successful 3-year, multi-channel philanthropic campaign that focused on early childhood literacy in public schools and advanced health care for senior Masons and their spouses at the Masonic Homes of California.

The goals of this campaign:

• Raise money for early childhood literacy in public schools and advanced care for senior Masons and their spouses

• Articulate a charitable case for the campaign’s focus areas

• Give members a deep sense of pride and connection to Freemasonry

• Create a culture of giving within the fraternity

Below are some of the materials created for the campaign.

My contribution: Collaborated with executive-level stakeholders to plan campaign deliverables, project managed campaign execution, created messaging and copy for all social channels, print collateral, newsletters, and e-blasts, reported on digital measurement and attribution, and provided design and video editing feedback.

Preliminary concept and branding by Simpatico. Additional graphic design by Sarah Gilbert.